Deepening Our Presence in Pet and Designer Toy Tracks: Custom Booth Projects Delivered Across Pet Fair Asia and Art Toy Shows
Since the beginning of this year, we have provided booth design and construction services for numerous brands at consumer shows including the 28th Pet Fair Asia, the Beijing International Art & Design Toy Fair and the South China Pet Expo (Shenzhen), covering segments such as pet food, pet supplies and designer toys.
Pet and designer toys are two of the most dynamic tracks in consumer exhibitions in recent years. As the "pet economy" and "gu-chi (merch) economy" continue to heat up, brand expectations for booths have upgraded from simply "having a booth" to "being memorable, shareable and conversion-driven." This year, we have completed a batch of custom booth projects in both tracks.
At the 28th Pet Fair Asia, organized by Shanghai VNU Exhibitions, we served booth projects for a number of pet industry brands, including Beijing Qiuqiu Pet Technology, Hangzhou Yuanchu Pet Technology, Cangnan Lupu Pet Toys, Blue Ocean Exploration Pet Food (Qingdao), Yunuo Youchong and Sutang Haobi (Beijing) Commercial. Tailored to the display needs of different categories such as pet food and pet toys, our concepts strengthened the flow combining product tasting and interaction zones, category display walls and brand image areas, helping brands establish a clear visiting rhythm in the densely packed halls.
In designer toys and art toys, we worked on multiple booth projects at shows including the Beijing International Art & Design Toy Fair, serving clients such as DapiaoLiang (Dongguan) Toys, Shenzhen Mabel Animation & Culture (Wanwu), Guangzhou Pinyun Cultural Creativity, Guangzhou Jiujie Cultural Creativity, Guangdong Hemoxian Culture and Chengdu Yanchen Cultural Creativity. The key to designer toy booths lies in "world-building" — translating the spirit of an IP into a sensory on-site experience through themed spatial storytelling and lighting design, so that the booth itself becomes content worth sharing.
In addition, we provided exhibition services for brands including Hangzhou Lecheng Brand Management, Bolai Network Technology (Guangdong) and Aishuban (Shanghai) AI Technology, continuously building full-service experience in consumer exhibitions.
From these projects, we have observed three clear trends in consumer show booths. First, the "shareability" factor is rising — brands now incorporate social media performance into booth design KPIs. Second, modular and eco-friendly materials have become mainstream — recyclable aluminum structures significantly reduce the repeated construction costs of multi-city tours while maintaining expressive forms. Third, exhibition and sales are converging — more and more booths directly support on-site sales and private-domain traffic generation.
We thank all our brand clients for their trust. We will continue to deepen our work in pet, designer toy and other consumer tracks, treating every booth as a brand's "offline flagship store."